Hey there! Thanks for taking the time to look over the IRONHIDES website. My name is Mark Richardson, and I created & run IRONHIDES. I believe that transparency in business is rare these days, so I am to use this page to give you a behind the scenes look at my brand and how everything comes together.
Some popular questions I receive include:
Who designs your shirts?
At this point in time, everything you see has been created by me. I have a huge obsession with custom typography, lettering, sign painting, and illustrations. I also love adding textures to my work. If you wanted to see some of the designs I do outside of IH, check out my instagram (@marky_ih) or my website. I'm always down to work on cool projects!
Where do you get them printed?
My printer of choice is always Born and Thread. Dan (the owner) has always been really passionate about printing my shirts, and always does a 10/10 job. It's that sort of attention to detail and great service that you just can't get if you outsource to massive companies off-shore. Dan loves printing shirts and I love encouraging people to do what they're passionate about!
How did you come up with the pricing for your items?
Good question! Some people might say that $35-45 for a shirt is overpriced. I don't blame you for thinking that, so let me try and explain where that price comes from. The vast majority of brands you see getting massive these days are importing their clothing from overseas (usually from China). That is without a doubt the best way to get a massive profit margin. I don't do that. I work with locals who love what they do, and I only print on the best fabrics available to me. If that means I lose some cash, big deal.
When you print locally, the price of shirts is generally about 5 times more expensive to produce, often higher. Please understand that in order for IRONHIDES to run, we need to be able to make at least a few bucks off the shirts we sell, otherwise the brand will fall apart.
Got a question about how I run IH? No worries - drop me an email through the contact page and I'll help you out.